"Brad. But you didn't hear it from me. He doesn't care to be called Brad Bad."
Important info though:
At least one person besides Bad himself actually knows his real name!!
"There are ABSOLUTELY NO secrets in this book! I mean really, who writes secret things in a book anyone can read? Anyway, definitely don't go looking for them in this particular book."
I am curious to know when and how Nocsford was entrusted with the Name That Shall Not Be Spoken.
"This is A Totally Ordinary Book"
There may or may not be others who know
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